The Best Beauty Platforms

Being a beauty blogger myself I recognise and admire innovative beauty platforms. I am also a sucker for beauty news, trends and general know-how about whats going on in the industry. As well as dissertation articles and numerous shopping links that I am yet to afford, beauty websites are a permanent fixture in my bookmarks. What do I mean by beauty websites? Digital platforms that are an encyclopaedia on all things beauty - what is hot right now, new product launches and career opportunities. As a soon-to-be English graduate who wants to make her way into the beauty industry, these kind of platforms make up a somewhat 'beauty bible' for me and happen to be what I scroll through with my morning cuppa. Here are my three top picks of beauty websites that you might enjoy if you're a fellow beauty nerd.


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Get the Gloss is my holy grail. With a mixture of product reviews,  expert interviews and regular columns it is a beauty lovers online dream. It is super user-friendly and a pleasure to look at. What I love about it (like the majority of the beauty sites I visit) is that it is beauty without the BS. More often than not beauty is sugar-coated by fake promises and expensive marketing, however Get the Gloss is undoubtedly authentic. The editor, Susannah Taylor also films a series of 'Editor Vlogs' over on their Youtube channel, which are a joy to watch and are once again highly informative (she is also a great person to follow on Instagram too, think motivation at its best)!

Get the Gloss also launched 'Get the Job' - its career driven sister, which is great for a budding beauty journalist/PR assistant like myself. So, if you happen to be looking to break into the beauty industry or are just a beauty lover after an interesting read, look no further.

2. The Pool

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The Pool is a no-nonsense beauty platform. Not only does it cover beauty but a multitude of subjects that are of interest to women on the go. The intellectual yet engaging tone of The Pool makes it a regular go-to for me. For those times when I am not in the mood for a product review or a 'what's gonna look good on you face' kind of post, The Pool offers original content that culturally critiques todays societies views on not just beauty but all things that effect women. 

It also has some pretty impressive contributors. Co-founders Sam Baker and Lauren Laverne will be names I am sure you would have come across that carry out great interviews with some of the best in the business. Also, Sali Hughes is a regular columnist on the site and I rarely miss one of her features. Her personable tone of writing is a pleasure to read and her beauty know-how is like no other. 

3. BeautyMART

BeautyMART offers 'iconic and edited beauty'. Sometimes as a beauty buyer you do not want to have to filter through a whole product range or a brands 'Top 10' before you stumble across what you are looking for. BeautyMART has a smart alternative. They take their best picks of products across the market and edit them down to the beauty heroes that are worth parting with your cash. As well as being an online shop that contains brands such as Pixi, StarSkin and Caudalie BeautyMART also has a blog. Picture fun Instagram posts, opinions on the latest beauty trends and their latest beauty crushes. 

If you happen to be in LDN and make a spontaneous trip to Topshop on Oxford Street you will most likely be drawn in by the shining beacon pictured above. BeautyMART sits on the ground floor where you will find a multitude of beauty products that are expertly picked by founders Millie Kendall and Anna-Marie Solowij - my personal favourite at the moment is the EX1 Cosmetics foundation! 

What are your favourite beauty sites?


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